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Look at almost any video podcast and you will see the same room. A bookshelf. A plant. Some letters spelling a word. Maybe a neon sign, because someone decided in about 2021 that neon signs meant "podcast". It's fine. It's also completely silent about what the show is. You could swap the set between a true-crime series and a fintech interview show and nobody would notice. That's not laziness. It's economics. Sets became generic because sets got built A physical set is a const

Every studio sells you the room. The mics, the cameras, the lovely lighting, the coffee. All of it real, all of it worth having — and none of it the part that actually stops podcasts from existing. Podcasts die in the gap afterwards. You record something good on a Tuesday, you go home with a hard drive, and then it needs cutting. And whoever is going to cut it has a job, or a rate card, or both. So the episode sits there. Then the next one records before the last one has gone

An exec or VIP is coming to town. How do you maximize the visit? Meetings with key partners? A conversation worth capturing? So you book a crew, purchase orders, scope, meetings... Three weeks of diary juggling later, a camera operator and sound recordist spend half the day setting up in a hotel meeting room that wasn't designed for cameras or conversation. You get one, maybe two finished pieces. The edit takes another three weeks. By the time it's published, the moment has p

A few weeks ago, we got it wrong. A show verbally booked Wednesday 10th February. Our producer didn't spot that Wednesday the 10th doesn't exist — and neither did the show. So we booked Wednesday the 11th. They booked Tuesday the 10th. The mistake surfaced 24 hours before the recording. It was a six-hour session. Ouchie! For a straight audio podcast, or even a video podcast in a cool but generic studio, it would have just been a case of rescheduling. But for a show with its o

Someone asked me last week what a studio gives you that a good microphone doesn't. It's a fair question, and the honest answer is: less than most studios would like you to believe, and more than you'd expect — just not in the places people usually look. So here are the reasons people give us for booking. Some of them aren't very good. "I need better sound" You might not need us for that. A decent mic, a quiet room, something soft on the walls, and a bit of care will get you a

One of the unique challenges of running a video podcast studio in London is this: there isn’t really a recognized term for what we do. “Virtual podcast studio” is the closest description we have, but it’s not something most people have encountered before. It’s not a category that exists in the traditional podcast world, and it’s certainly not one people are used to searching for when looking at London podcast studios . So quite often, the problem isn’t understanding. It’s e

In a recent episode of The Prof G Podcast – Office Hours* , released on 26 January 2026 and titled “* Why podcasts are the new TV, careers after 50, and divorce with kids” , Scott Galloway made a clear and data-backed claim: * podcasts are becoming television’s successor — not its sidekick . If you're like me, there's always hype around things people want to promote. However, seeing data is key to making a judgment. It seems to be an economic, demographic, and production-le

A professional-looking video podcast is the result of several elements working together, rather than one specific piece of equipment. When people ask how to film a podcast professionally, they are usually trying to avoid common problems: flat lighting, poor audio, awkward camera angles, or visuals that distract from the conversation. The most important factor remains audio quality. Viewers will tolerate average visuals more than poor sound. Professional podcast studios priori

Virtual podcast studios are real, and they are becoming increasingly common in professional video podcast production. A virtual podcast studio uses green screen and real-time virtual production technology to place presenters and guests into a digital studio environment rather than a physical set. The visual background is created digitally and rendered live, allowing a podcast to appear as though it is recorded in a custom-built studio. The Dean Street Podcast Studio in Soho,

The question “what is the best podcast studio in London?” is increasingly common, but the answer depends on how podcasts are now being produced and consumed. Audio-only podcasts still exist, but many modern shows are designed primarily for video platforms such as YouTube, Spotify video, and social media. These video-first podcasts have different requirements: professional lighting, multiple camera angles, visual consistency across episodes, and a production workflow that supp